003 → TrailArmour

Creature Mark
Design Aesthetics II Spring 2023

Objective

Includes the design of a creature mark, focusing on structure, form, and space. The design should communicate the physical features and emotional qualities associated with the animal.

Taking this one step further, I have created the conceptual brand TrailArmour, a hiker’s haven for backpacks, camping equipment, and travel accessories, emphasizing durability and protection.

Visual Research

Physical Traits

armoured
scaly
rounded
plated
overlapping scales (scutes)
pointy snout
short legs
long claws
long banded tail
big ears
long tongue

Emotional Qualities
sleepy
shy
secretive
clever
solitary/antisocial
shielded
peaceful
explorative
sensitive
perceptive
grounded
cautious

Sketching

First, I focused on sketching the armadillo in its enclosed form as a way to communicate its reserved and shielded nature.

This first round of sketching did prove to be unable to communicate the recognizable physical qualities of the armadillo.

New Direction

Graphic Translations

During graphic iteration, the feet and the bands on the armour were explored over several iterations.

Final Solution

My focus was on translating the animal’s distinctive physical traits—its pointy snout, armored body, curled claws, segmented abdomen, and prominent ears—into visual elements that feel cohesive and recognizable.

Beyond its appearance, I aimed to communicate the armadillo’s personality, emphasizing the qualities of being clever, shielded, shy, cautious, and sensitive. The final design reflects a balance between its defensive nature
and its subtle, thoughtful presence.

TrailArmour

Research

Target Audience

Individuals who value durability, protection, and functionality, but also likely appreciates eco-friendly and innovative designs. They have the time
and disposable income to dedicate time to hobbies. They are looking for gear that keeps them safe and comfortable in challenging environments.

Impact Statement

TrailArmour equips outdoor adventurers with rugged, high-performance gear that offers protection, durability, and reliability in any environment. Designed for those who crave exploration while respecting nature, our products empower individuals to confidently tackle the wilderness. We prioritize sustainability
and innovation, ensuring our gear not only enhances outdoor experiences but also minimizes environmental impact. TrailArmour believes in forging a deeper connection with nature by providing the tools needed
to explore, protect, and thrive in the wild.

Consumer Profile

Primary Logo Iterations

Final Solution

Graphic Standard

Typography

Color

ELLA ARCUINO