001 Rabbit Hole

Clothing Brand EEP Personal Project
Spring 2024

Objective

This personal project aims to build a cohesive visual identity that resonates with a specific target audience through the development of a creative brief, focusing on consumer behavior and brand storytelling.

Deliverables include business cards, posters inspired by a photoshoot, and social media templates.

Meet Rabbit Hole, an upcycled clothing brand featuring hand embroidery on second-hand garments. Where fashion meets purpose and style meets sustainability.

Research

Target Audience
The young, creative free spirit who values sustainability and self-expression. Seeks unique pieces that tell a story, embracing individuality over trends. Takes pride in supporting eco-conscious brands and small businesses.

Impact Statement
Rabbit Hole, a go-to destination for people who prioritize self-expression, sustainability, and individuality in their fashion choices. Rabbit Hole’s
objective is to cultivate a loyal, uplifting community of environmentally conscious trendsetters who seek clothing that aligns with their values
and elevates their personal style narratives.

By fostering a sense of belonging and empowerment through unique
upcycled designs, Rabbit Hole aims to drive brand awareness, increase customer engagement, and ultimately drive sales growth within the
target market segment.

Consumer Profile

Primary Logo Iterations

Final Solution

Business Card Application

Front Iterations

Back Iterations

Final Solutions

Graphic Standard

Typography

Color

Iconography

Poster Application

Photo Exploration

The goal of this photoshoot aimed to capture playful images of models wearing custom Rabbit Hole pieces. Highlighting freedom and youthful
play with friends resonnates with my target audience of creative and
self-expressive individuals.

Poster Iterations

Exploring different directions

Final Solutions

Variation A

Variation B

Social Media Identity

Using pictures from my photoshoot, I designed two cohesive collections of social media posts aimed at visually capturing whimsical adventure while showcasing the products.

I curated layouts, typography, and color palettes to enhance engagement, utilizing Photoshop to optimize each post for various platforms. These designs reflect my approach to brand storytelling, ensuring they resonate with the intended audience and reinforce brand identity.

Instagram Mock-Up