ELLA ARCUINO

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004 → Slicing Serenity 


Haiku BookletDesign Aesthetics II
Spring 2023


Objective
"Slicing Serenity" is a conceptual design booklet that takes inspiration from the Japanese haiku "Cutting a Pear" by Masaoka Shiki. 

This booklet serves as a visual typographic sequence, employing type, texture, shape, and color. The lay-out is based on a relationship between the individual pages and the whole spread.

Cutting a pear
sweet drops drip
from the knife

-Masaoka Shiki






Sketching

Form Language Direction

I decided to use harsh diagonals and repeating lines 
to embody the “cutting” and represent the knife. 
As contrast, round forms and smaller circles were 
used to symbolize the pear and its juice. 


Pages 1 - 4 Right Side UpPages 5 - 8 Right Side Up




Graphic Iteration




Graphic Standard

Typography




Texture






Colors









Spread One: Cutting a Pear




Spread Three: From the Knife


Spread Two: Sweet Drops Drip




The Covers