ELLA ARCUINO

KAON!
Rabbit Hole
LP Redesign
Haiku Booklet
TrailArmour

001 KAON!

Restaurant Identity Graphic Design I
Spring 2025

Objective

Develop a cohesive restaurant identity that communicates the brand’s personality and values through visual design. The project emphasizes layout, typography, color, and illustration to create engaging and functional materials that demonstrate consistency, clarity, and a thoughtful approach to storytelling and user experience.

Deliverables include a wordmark, menu, and business cards.

KAON! brings authentic Filipino cuisine to Cincinnati,
OH, serving authentic dishes rooted in tradition and history. Influenced by centuries of diverse cultural exchange, the menu features recipes from my Lolo’s (grandfather’s) memory.

Primary Logo Iterations

Final Solution

The KAON! wordmark is inspired by the Bakunawa, the mythical sea dragon of Filipino folklore, its sweeping curves echoing the fluid forms of the precolonial Baybayin script.

Menu Application

Tri-Fold Cover

Tri-Fold Insides

Business Card Application

Front

Back

Graphic Standard

Typography

Color